Is having two different websites, in which one has a link to the other, black hat seo?
For instance: Let’s say I own a tar roofing company, and I have a website for it which is xyzroofing.com . Then I’m fortunate enough to get the domain name tarroof.com, which has the keywords "tar roof". Those keywords get tons of hits each month, so I setup the tarroof.com website, which contains generic FAQ’s on tar roof systems. Then I post an ad with a link for xyzroofing.com on tarroof.com, that says, "tarroof.com site sponsored by xyzroofing.com." Would this type of scenario be black hat seo? In other words, tarroof.com is an information site of useful content, that also acts like an ad for my company.
Yes. It is considered "cheating" by the major Search Engines. If you only do it once, no one may notice.
Posted in Black Hat SEO
Yes. It is considered "cheating" by the major Search Engines. If you only do it once, no one may notice.
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I don’t see black hat strategies here. No duplicate content I guess and it’s your website so don’t have to worry about that. The bad move here is you include the word "sponsored", as an advice, include it to your favorite link list if you have that section.
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This is no different really from the standard white-hat technique of having a microsite with "for more information please see xyzroofing.com".
As long as the content on each site is different there is no reason to believe that this is black-hat (although as has already been suggested I would tend to avoid the word "sponsored" in the link).
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1. Don’t use the words "Sponsored by" – it would make it look like a paid link.
2. Clearly have company information in the footer of both sites so it is very clear you own both of them
3. Have different useful content on both of them & there isn’t a problem linking between them
Rather than using links in the sidebar, I would opt for relevant links in the content though make it clear the visitor is being sent to a sister site that is more topic focused.
This doesn’t guarantee that Google will count the links for various linking factors, but as everything is logical, it is unlikely to be frowned upon by Google.
Just ensure that what you do provides a good user experience.
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